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Business Integration and the Acquisition Hangover
You can’t open a business journal these days without reading of at least one business buying another. This happens so frequently and all around the world that it feels like … Continue reading →
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Why Marketing and Sales Need to Get Along Better
Getting along well with a sibling can be a challenge. Take for example the relationship between sales and marketing. There have been a number of studies and articles written over … Continue reading →
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A Simple Checklist to Make Your Marketing Plan Sizzle
Marketing plans are a dime a dozen. Almost anyone can throw one together without too much effort. Quality and usefulness, of course, are an entirely different matter. Marketing Plans typically …...
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You Won’t Find the Answers in The Office
They say that visiting houseguests are like fish: after a week they stink up the place. The same could be said about marketers in the office. You see, marketers have … Continue reading →
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Why Being Courteous in Business Isn’t Frivolous
They say its the small things that make all the difference. But is being courteous in business really such a small thing? The other day I get an e-mail out … Continue reading →
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When is Exceptional Performance Not Exceptional?
When business is doing great, everybody looks like a star. Over several years, however, people can come to believe that their personal contributions or the combined efforts of their department …...
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The Future of Work: It Looks a Lot Like This…
For those of you who haven’t had a chance yet, I strongly encourage you to drop by oDesk to see what the future of work – possibly even YOUR future … Continue reading →
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How to Know if You are Still Relevant
Survival in the business world is normally tied to one’s value to the organization. Not a year goes by when companies aren’t tightening their belts and asking more from each … Continue reading →
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Calibration and Ranking Tips
I once participated in an interesting employee ranking/calibration exercise. HR would hold these once a year to score, rank and compare employees as part of their annual review process. Everybody …...
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Rescue Your Marketing!
I keep being drawn back to the Fournaise Group’s 2011 survey of 600 CEOs that showed a very bleak perception of Marketing’s value. While you may have issues with the … Continue reading →
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What Marketing Can Learn From Portfolio Management
Business people, and especially marketers, are always hatching new ideas, programs or campaigns. Its just what they do. Unfortunately, we live in a world of finite resources – and budgets. … Continue...
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9 Behaviors of Effective Leaders
Leadership is another catchall phrase that gets liberally bandied about in the media and corporations alike. The word itself seems to embody all the greatness we come to … Continue reading →
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Open Office Spaces and What Lies Ahead
You’ve probably noticed that the trend these past few years has been towards open work spaces. Gone are the individual offices and even the oft derided cubicle. Drywalls have been … Continue reading →
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9 Huge Tech Waves to Ride Now
The incredible rise of new technologies and the wired universe unfolding around us are creating endless possibilities for companies to radically shift business models, accelerate innovation or simply...
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This is How Smart Marketers Will Win
If the goal of marketing is to create awareness and demand then what is the point of using conventional tools, mediums and messages? In a world that’s always on, packed … Continue reading →
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What People Really Want (And How You Can Help Them Get It)
Corporations are always looking for ways to improve productivity and raise employee engagement levels. Each year we get new software and tools to make us more productive but they usually … Continue...
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Does Your Marketing Communication Address the 3 Whys?
Once upon a time there was a bright Marketer who knew all about his products. He could tell you everything you wanted to know about his line and could even … Continue reading →
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10 Tips to Recruit Internal Social Media Ambassadors
Finding internal brand or product ambassadors for social media is one of the most impactful ways to generate/curate content and engage with customer communities. The thing is that very few … Continue...
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You Deserve an Assistant
We all dream of having a personal assistant. At home, but especially at work, there is always a need for an extra pair of hands and someone reliable we can … Continue reading →
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The Three Kinds of Managers
What kind of manager or leader are you? How often do we honestly ask ourselves that question? From a very straightforward point of view, and in spite of what all … Continue reading →
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